Why Hollande will not make any money with the Bordelais

It is true that our new president is known to be a wine-lover and should in this sense be closer to the French producers than the outgoing president, Sarkozy, astemio. It is also true that the Bordeaux region is traditionally inclined to vote left, apart from the owners of the Chateau Classé Premier Cru (which represent only 3% of the electorate though), property of investment funds, foreign billionaires (Chinese) and families of the high bourgeoisie.

Will it be the passion for wine to bring bordelais producers to socialist François Hollande? I would not be so sure. Fra Négociants, Traders and Chateaux classé the answer to an announced policy of greater indebtedness (to “Mitterand”) will be that of de-fiscalizing profits. In fact, and after a three-day trip to Bordeaux between St Emilion, Pessac-Leognan, Barsac and Haut Medoc (Margaux, Pauillac and St Estèphe), I noticed in all the visited Chateau Classé that all without exception are doing several works between winery, new vineyards and reception facilities.

No black and dirty money, all tangible investments (CAPEX) to reduce corporate tax. The manna arrived directly from the new buyer countries (China) is definitely helping, but the merit remains, nevertheless, of the entrepreneur rather than of the politician. Morale, who will pay the increase in taxes to finance the size of Mr Hollande those who can not invest (employees and small producers) … who will probably have voted for it too, to avoid raising the far right. What bad marriage is that of Mr. Wine and Sign of Demagogy, right?

Leave a Reply

Your email address will not be published. Required fields are marked *